Hyundai Mardan

Hyundai Mardan

Hyundai Mardan is a car showroom running on a monthly retainer with Virtiqo, covering Meta Ads management. As a local automotive dealership, their core need wasn't broad brand awareness — it was consistent, qualified buyer interest coming through Messenger and WhatsApp that their sales team could actually close.

Project Info:

  • Client: Hyundai Mardan
  • Category: Meta Ads Management
  • Location: Mardan, Pakistan
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The Challenge

The client set a clear, modest target: around 20 messaging conversations per day was considered a good outcome for their showroom. The challenge for us was building campaigns that could not just hit that number, but sustain and exceed it consistently, month over month, without cost per lead climbing out of control — all for campaigns tied to specific vehicle models and offers, like the Elantra 2.0 Limited Edition EMI plan.

Our Strategy

  • Structured campaigns around specific, high-intent offers (e.g. EMI plans on specific models) rather than generic "visit our showroom" messaging
  • Used Messenger/WhatsApp click-to-message campaign objectives to lower friction between ad and conversation
  • Continuously tested audiences and creative to bring cost per messaging conversation down over time
  • Paired paid campaigns with regular organic social content to keep the page active and credible
  • Reported performance transparently so the client could see exactly what the ad spend was producing

Execution

We built out campaigns around specific vehicle offers, using messaging-objective ad sets so a potential buyer could go from seeing the ad to starting a conversation in one tap. Budgets were monitored and shifted toward whichever ad sets were producing the cheapest, highest-quality conversations. On the organic side, we kept the page posting consistently so that anyone who clicked through from an ad landed on a page that looked active and trustworthy, not abandoned.

Results

Metric Result
Client's original target ~20 messaging conversations / day
What we consistently deliver 60+ messaging conversations / day
Performance vs. target 3x+ over the original goal
Engagement Ongoing, sustained on monthly retainer

This isn't a one-time spike — it's the sustained daily output of the account, which is why Hyundai Mardan has stayed on a recurring retainer with Virtiqo rather than a one-off campaign.

Proof

Creatives Portfolio: View Full Creative Portfolio

Hyundai Mardan Meta Ads campaign dashboard

Meta Ads campaign dashboard — Hyundai Mardan