Hyundai Mardan is a car showroom running on a monthly retainer with Virtiqo, covering Meta Ads management. As a local automotive dealership, their core need wasn't broad brand awareness — it was consistent, qualified buyer interest coming through Messenger and WhatsApp that their sales team could actually close.
The client set a clear, modest target: around 20 messaging conversations per day was considered a good outcome for their showroom. The challenge for us was building campaigns that could not just hit that number, but sustain and exceed it consistently, month over month, without cost per lead climbing out of control — all for campaigns tied to specific vehicle models and offers, like the Elantra 2.0 Limited Edition EMI plan.
We built out campaigns around specific vehicle offers, using messaging-objective ad sets so a potential buyer could go from seeing the ad to starting a conversation in one tap. Budgets were monitored and shifted toward whichever ad sets were producing the cheapest, highest-quality conversations. On the organic side, we kept the page posting consistently so that anyone who clicked through from an ad landed on a page that looked active and trustworthy, not abandoned.
| Metric | Result |
|---|---|
| Client's original target | ~20 messaging conversations / day |
| What we consistently deliver | 60+ messaging conversations / day |
| Performance vs. target | 3x+ over the original goal |
| Engagement | Ongoing, sustained on monthly retainer |
This isn't a one-time spike — it's the sustained daily output of the account, which is why Hyundai Mardan has stayed on a recurring retainer with Virtiqo rather than a one-off campaign.
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Meta Ads campaign dashboard — Hyundai Mardan